Jenny Sweetnam is a contemporary luxury jewellery label based in London.
The brand is defined by its graphic linear aesthetic and bold style, focusing on innovating with form to create jewellery silhouettes that frame the body in unique ways, exploring the surrounding negative spaces.
The pieces are meticulously constructed in-house in her London studio, with an emphasis on luxury through craftsmanship — designed to last a lifetime.
The Luna Hoops were designed with the everyday in mind and as a reinterpretation of the classic creole hoop. Unusually an adjoining straight line boldly traces up the earlobe from the hoop form.